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Business English (Subject) / Business and Finance (Lesson)
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- appropriate angemessen
- perceptions Wahrnehmungen
- mystery shopping (mit Beschreibung) the activity of pretending to be a normal costumer when you are employed by a company to check how its products being sold
- Target Audience: 1. Demographics 2. Geographics 3. Behavoirs 4. Psychographics Demographics: age, gender, income level, ethnicity, level of eduction, marital status, occupation, size of household Geographics: metropolitan /rural location, population density (dichte) , climate Behavoirs: brand loyalties, distribution channels used, purchasing patterns Psychographics: attitudes, beliefs, preferences, hobbies, interests, risk tolerance
- Market Research: 1. Quantitative Research 2. Qualitative Research 1. Quantitative Research: based on numerical data, provides statistical information, seeks to project characteristics of sample group onto broad population. 2. Qualitative Research: collects open ended responses, attempts to understand behavoirs and reasons for behavoirs, is interpretive, most appropriate for determining people's motivators, perceptions and emotions
- Types of quantitative research? telephone..., online..., mail..., intercept survey
- Types of qualitative research? focus groups, one on one interviews, mystery shopping
- tireless unermüdlich
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- insatiable unersättlich
- retention Zurückbehaltung
- a desire ein Verlangen
- landlord Vermieter
- "Catch 22" Teufelskreis
- labour costs money spend on workers =Arbeitskosten
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